Cookie entrepreneur Wally Amos, 88, died on August 13 in Honolulu. Amos began his career at William Morris, starting in the mailroom and winding up running their rock ’n’ roll department. His clients Marvin Gaye and Helen Reddy helped him set up his first cookie shop in 1975; within a few years, Famous Amos cookies (from a recipe by his aunt Della) were sold nationwide. When he lost control of his company and the Famous Amos name, he began selling “Uncle Noname” cookies and muffins. Amos and his cookies became so famous that he appeared as himself on several TV shows, and wrote several books, on self-help and literacy. Amos became the national spokesperson of Literacy Volunteers of America (“Illiteracy can be passed on. But there are adults who break that cycle. You can do it if you want to and I don’t think the question need be whether it is hard or easy. The question should always be, ‘is it possible?’”).
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